A short post from me, but I had to note this for posterity, and spread the word.
This conversation happened 2 hrs ago on Twitter:
Personal, easy to pass to the right person, well crafted, shows the conference actually wants the sponsor as opposed to just seeing who they can get, easy to read and understand. If all sponsor packs were like this my job would be extremely easy, as would I imagine, getting the funds and input you’re after for your event.
I might borrow this idea in future (if Aral says it’s ok!) – but this is the best way I’ve seen to engage with your potential sponsors, and I’ve been engaged in that capacity for five years now. Bravo Aral!