Sat on the train the other day, I noticed a woman who was chubby. She may have been pregnant, or just a touch overweight, I couldn’t be sure. She was far enough away from me that asking her if she’d like my seat would have caused a bit of a fuss – and if she wasn’t pregnant, the possibility of a humiliation I would hate to put on anyone.
It got me thinking. The little “Baby on Board” badges are cute, and when they work I’m sure are great – but the problem with waiting to be offered a seat is it requires those in them to be aware of their fellow passengers. With all the best intentions in the world, come commute o’clock, most of us just zone out with some reading, music, or staring out the window. We don’t see who’s around us, and huge bumps, walking sticks, gammy legs or people with small babies are easily over looked. As in my case the other day, you may not know who needs your seat but be entirely willing to give it up should anyone else need it.
So, I want to create an idea. Those of us who are happy to give up our seats, no questions asked, wear badges whilst travelling instead (coat, bag, hat, doesn’t matter where!) – we put the emphasis on giving, not asking. So when someone who needs a seat gets on transport they can have a scan for the logo and ask without recourse for your seat.
And I do mean no questions asked. It may be a man or a woman who asks you – they may have a bad back, a stinking hangover, or an anxiety problem that means sitting down helps. They may just genuinely be overweight and find it hard to stand. They may have just actually had a really shitty day and standing home for an hour is just the last thing they needed today. They don’t just have to be heavily pregnant or 100+.
I’d like some help. I need some design expertise to create a striking logo for the badge, and I’d like recommendations for a badge company I can buy a boat load off.
Team Prime will foot the cost of a few hundred of these to get the vibe going in London, but if people want to take the design and print their own that’s awesome too. I want to sell the idea, not the badges. If it does work out and takes off, I’ll work out a way to fund as many as required.
[edit for new traffic 20th Feb 2013] lots of traffic coming through on this today – so wanted to update and let you all know I found a designer, who is hoping to have the badge ready for March 🙂 so chuffed. Amazingly, it looks pretty similar to one suggested in comments below, so that’s great knowing 2 people have come up with the same idea separately that shows it will be easily identifiable.
We hope to have the badge up on my company site (http://www.team-prime.com) or a standalone if the designer manages to get that together in time – he’s donating his time, so I’m at his (very kind) mercy.